The Challenge: Expanding the brand into a bath and body gifting range while maintaining a distinct, elevated identity for both men’s and women’s lines.

The Insight: Gift packaging is about the experience of giving. The design had to feel weighty, considered, and premium to justify the purchase as a gift rather than a daily necessity. 

The Solution: I developed the full gifting concept, from packaging structures to a new brand book that unified the visual language. I also directed the lifestyle imagery to ensure the brand’s Amazon and international retail presence felt as high-end as the physical product.

The Impact: Successfully launched the bath and body gifting extension.
The new brand book and assets established a cohesive, premium positioning that resonated across international retail channels.