The Challenge: The product was being delisted at Superdrug because the aluminium can packaging signalled "deodorant," causing massive shopper confusion.

The Insight: It wasn't the scent, it was the cognitive dissonance. A shopper looking for a feminine fragrance in a retail environment doesn't want to pick up a can that feels like antiperspirant. The

Solution: I led the rebrand to a transparent bottle to immediately telegraph "body mist" to the user. I redesigned the aesthetic with softer, more feminine visual cues that spoke to the target demographic within the critical two-second shelf-scan window.

The Impact: Retained the Superdrug listing. By aligning the packaging format with user expectations, we saved the product from removal and successfully relaunched it, including supporting gift sets and digital Amazon assets.