The Challenge: Positioning Scentology as a "minimalist" premium option in a crowded, low-cost category. The Insight:In budget beauty, minimalism is often perceived as "cheap" if not executed with extreme precision. We had to prove that restraint equals quality.

The Solution: I built the packaging system from the ground up, focusing on a rigid, intentional typographic grid and minimal color palettes. By stripping back the noise, the design feels deliberate and sophisticated rather than budget.

The Impact: Achieved clear shelf differentiation in Superdrug, establishing a premium, cohesive identity that consistently outperforms its price bracket.